Keyword Management
Keyword Management turns a growing keyword collection into a maintained decision system. Lists, tags, custom columns, saved views, and smart lists keep one inventory organized — no matter how your team looks at it.
01 · Scope
Lists you curate. Smart lists that maintain themselves.
Manual lists hold exactly what you put in them — a client's set, a campaign, a quarter. Smart lists store filter logic instead of members: whenever a keyword matches the rules, it is in. Nobody re-curates the working set by hand.
Spring campaignManual list · 5 keywords · curated by hand
Stays exactly as your team built it. Made for commitments: briefs, client scopes, publishing plans.
Rules — all must match
volume
≥ 1,000
kd
< 50
intent
= commercial
off
The rules are the list. Toggle a rule and the membership updates — the product keeps it current as your data changes.
keywords match right now
All keywords
Three views. One inventory.
Table, matrix, kanban — switch the lens, not the data. Every view rearranges the same maintained keyword set your team already works in.
The same twelve keywords in every view. Switching the lens rearranges the inventory — it never copies it. Table for working, matrix for opportunity, Kanban for planning.
02 · Structure
Your columns, your planning model.
The table carries the fields your process needs — difficulty, cost, opportunity, planning status, ownership, next action. Show the columns that matter, hide the rest, and tag keywords across every list they belong to.
29 more columns available — trends, SERP data, competition, ad metrics, and your own fields.
Visible columns11 / 40 visible
Tags
Tags cut across lists. A keyword can sit in a client list, carry #priority, and still appear in every smart list whose rules it matches.
03 · Inspect
Open the detail. Keep your place.
The detail panel opens beside the table, not on top of your work. Metrics, trend, tags, and the keyword's activity history — what was imported, what changed, when data was refreshed — stay one click away.
Keyword detail
how to descale an espresso machine
Volume
2,400
per month
KD
18
easy
CPC
€0.35
cost per click
Updated
9 days ago
explicit refresh
12-month volume
Activity
Imported from CSV3 weeks ago
Tag #priority added2 weeks ago
External data refreshed9 days ago
04 · Exchange
Import it, keep it yours, take it anywhere.
Keyword Management is a working inventory, not a walled garden. Bring existing sheets in, work in lists and views, and export any scope back to CSV whenever a deliverable needs it.
Import
Upload CSV files and map their columns once. Existing spreadsheets become working rows with tags, lists, and status.
Maintain
Daily work happens in views: assign status, tag, group, and let smart lists keep the working sets current.
Export & refresh
Export any list or filtered scope to CSV. Request fresh external metrics for exactly the keywords a decision needs.
Explicit costs
External data refreshes never run silently. You choose the keywords, see the cost before you confirm, and every refresh appears in the activity history.
Stop re-sorting spreadsheets.
Give keyword work one maintained inventory — organized by lists, tags, columns, and views your team can return to.
Tagged, filed, findable.