SEO GLOSSARY
Every SEO term, explained clearly
From backlinks to zero-click searches — the complete reference for modern SEO.
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LLM SEO: Visibility in ChatGPT, Perplexity and AI SearchLLM SEO is the optimization of brand information, content, technical access, and measurement for AI answer systems such as ChatGPT Search, Perplexity, AI Overviews, AI Mode, and RAG-based assistants. It is not about manipulating a model. It is about making information trustworthy, discoverable, citation-ready, and easy to interpret.IntermediateLlm Seo GeoLLM VisibilityLLM visibility describes how visible a brand, website, source, or product category is inside large language model answers.AdvancedAI & Modern SearchLanding Page OptimizationLanding page optimization improves an entry page so traffic understands, trusts, and takes the right next step faster.IntermediateCroLighthouseLighthouse is Google's open-source audit tool for performance, accessibility, best practices, SEO, and PWA signals on individual web pages.IntermediateTechnical SEOLink BuildingLink building is the deliberate creation of editorially meaningful backlinks through link-worthy assets, relationships, and outreach.AdvancedOff-Page SEOLink Building StrategiesLink building strategies are methods for earning real editorial references from other websites without creating link spam, exchange patterns or paid ranking signals.IntermediateOff-Page SEOLink Equity and DistributionLink equity is the value links may pass to other pages. Link equity distribution is the deliberate routing of that value toward the most important pages on a site.IntermediateOff-Page SEOLink Profile AnalysisLink profile analysis evaluates backlinks, referring domains, anchor texts, target pages and growth patterns to understand authority, risk and opportunities.IntermediateOff-Page SEOLocal SEO FundamentalsLocal SEO helps a business appear for searches with local intent, including Google Search, Google Maps, the local pack and relevant location or service pages.BeginnerLocal SEOLong-Tail KeywordsLong-tail keywords are specific search queries with usually lower individual volume, clearer intent, stronger fit, and often more realistic SEO opportunity.IntermediateSEO Foundations